Rendering №3

The editorial published on January, 29 is headlined “What She Did For Love: Tracey Emin Hearts Times Square". The article reports at length that British artist's first American public-art piece will inspire passersby to kiss—or cry."

The article discusses the situation of how Every night next month, at the stroke of 11:57, Tracey Emin will restore neon and romance to Times Square. On more than 40 screens large and small, for a span of three minutes, her six messages of love will spell themselves out, digitally animated to appear as if being written by a giant unseen hand. Analyzing the situation, it’s necessary to note that Urgent and plaintive, they’ll inject the Great White Way with the red glow of passion—not necessarily requited. “Love is what you want,” says one. “I can’t believe how much I loved you,” says another. As the evidence of it, the author of the article,  ROBIN CEMBALEST, posted different screens whoch displays declaration of love - Tracey Emin, still from I Can’t Believe How Much I Loved You ; Tracey Emin, still from When I Hold You I Hold Your Heart.
Besides, it’s interesting to emphasize that At precisely midnight, the screens return to their normal duties as space for clients of the Times Square Advertising Coalition, which last May began lending three minutes a day to the Times Square Alliance for late-night public-art projects. Curated by Times Square Arts, this “Midnight Moment” has featured works ranging from Yoko Ono’s Imagine Peace signs to video paintings by emerging artists Taxiplasm and Jonathan Henry. The article includes some general information - Though timed for Valentine’s Day, Emin’s love messages have been a staple of her art in recent years, including the More Passion sign that was installed at 10 Downing Street in 2011. Other love neons are currently on view at White Cube in São Paolo and at Lorcan O’Neill in Rome; others were shown by the artist’s New York gallery, Lehmann Maupin, at the last Art Basel Miami Beach. There is also sign that While the “neons” in Times Square tell the same tales as the real ones, there is no neon in them at all. The digital animations were created for s[edition], one of the platforms that have sprung up in recent years to offer multiples by big-name artists that the general public can afford.
There is every likelihood that The artist, who grew up surrounded by neon signs in Margate, likes the idea that her high-tech animations will instill a retro feeling in Times Square, evoking the neon lights of the past. The correspondent quote her, thus showing us her feelings and attitude towards all these “I wonder if people will stand underneath them and kiss and have their photos taken,” she says.
Giving general appraisal to the situatuin, it’s necessary to point out that Back at home, Emin is enjoying a growing public role as philanthropist and Royal Academician. Late last year the Queen appointed her Commander of the Most Excellent Order of the British Empire (CBE) for her contributions in visual arts, an honor that sparked a small media frenzy.
The author draws a conclusion saying that Emin is curious how her comparatively low public profile in the U.S. will affect reaction to her public-art debut here. “If I was to do it in Piccadilly Circus it would cause a big fuss in the U.K.,” she comments. “I wonder how it will be in Times Square.”
As for me, I really like the article and this unusual way to make a declaration of love, give important promise or simply do something pleasant for your dearest and nearest.